Agent Business Ledger
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Run your real estate business like a business.

One dashboard for leads, contracts, closings, goals, and follow-up — instead of five apps and a stack of sticky notes.

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14-day free trial · $49.99/month after · Cancel anytime
Dustin Pennington
Why this exists

I'm Dustin, a Keller Williams agent — not a software company. I built Agent Business Ledger because I needed it myself: one place to track leads, see what's under contract, hit my goals, and keep up with follow-up, instead of piecing it together across spreadsheets, sticky notes, and whatever app I happened to open that day.

Everything in here is something I use to run my own business, every day. If something's broken or missing, there's a "Report an issue" button right in the dashboard that comes straight to me.

What it looks like

Example data shown for illustration

Weekly Goals
Appointments
9 / 5
Listings taken
3 / 2
Buyer agreements
6 / 4
Preapprovals
5 / 3
Commission Pipeline
YTD commission
$184,500
Active pipeline
$62,300 across 4 deals
Deals Done
214 Maple Ridge Ct
Closed · $412,000
$9,890
88 Harbor View Ln
Closed · $365,000
$8,760
1207 Cedar Hollow Dr
Closed · $298,500
$7,160

Everything your business needs, in one place

Leads that don't fall through
Buyer and listing leads in one pipeline, with temperature and status tracked so nothing goes cold without you noticing.
Contracts to closing
Every step from under contract to clear-to-close, with deadlines that surface automatically and a Closings tab that fills itself in.
Goals you can actually see
Set your yearly numbers and get them broken into weekly targets, with a live commission pipeline underneath.
Follow-up on autopilot
A Touch Plan that tells you who to reach out to and when, so past clients and referral sources don't go quiet.
Gmail and Calendar, connected
See what needs a reply and what's on your schedule without leaving the dashboard.
Share what matters
Send a lender or partner a live link to exactly the panels you want them to see — no login required for them.

Up and running in a few minutes

1
Start your trial
Sign up and get 14 days free — no card charged until the trial ends.
2
Connect your tools
Link Gmail, Google Calendar, and dotloop if you use them. Everything else works right away.
3
Run your day
Leads, contracts, closings, and goals — all in one dashboard, updated as you go.
Simple pricing
$49.99 / month

14-day free trial. Cancel anytime, right from your dashboard — no calls, no emails.

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